NBA fans were primed to cashback big time—they just didn’t realize it yet. We aimed to weave Chase Freedom Unlimited into NBA culture and ignite conversations around cashbacking. By tapping into everything from Allen Iverson’s “practice” rant to Stephen Curry’s mouthguard ticks, and blending in iconic postgame moments, we created a campaign that evolved from a social video series into a full-blown campaign that exceeded every benchmark.
Amazon Prime was eager to build a name for itself as the edgier more “out there” black sheep of the Amazon family and they thought TikTok would be the perfect place to do so. The only problem: somehow, in the year 2023 Prime still didn’t have a TikTok.
We leaned into our late arrival with a self-aware launch post featuring Jason Derulo “catching up” on all the countless TikTok trends we’d missed in the past two years. All at the speed of Prime, of course…Quick to deliver, slow to TikTok.
The launch post resulted in over 28 million views in a one week.
What is Nitro? It’s a velvety, mind-blowing drink that defies belief with every sip—sweet without sweetener, creamy without cream. A beverage that can only be described as, WHOA!
To introduce this marvel and rally millennials, we enlisted Bill Nye The Science Guy, the ultimate guide to life’s mysteries. His involvement turned our Starbucks’ Nitro campaign into their most viewed and shared of 2019, and boosting cold coffee sales by 6% worldwide.
Introducing Paze: the dawn of a new era in online payments, crafted by the nation’s foremost banks and credit unions.
While online checkout is usually an afterthought until problems hit—misplaced wallets, endless forms—Paze transforms the shopping experience. It delivers unparalleled joy with a flawlessly smooth and secure checkout, no matter your shopping style.
We meticulously developed Paze from scratch, orchestrating every element of the launch—from an innovative design system to an extensive social and digital campaign, with impactful coverage across web and TV.
With NFL Sunday Ticket debuting on YouTubeTV, our mission was to boost awareness and fan engagement without alienating the broader YouTube audience. Lacking direct access to NFL footage, players, and teams, we created NFL-adjacent content to connect with fans in a fresh way. We collaborated with diverse YouTube creators to highlight the excitement and availability of Sunday Ticket.
Capturing the hearts and minds of millennials was crucial for Oikos’s success. Breakfast yogurt had become passé, and the category seemed saturated. To revitalize Greek yogurt, we needed to shift its image from a morning staple favored by moms to a protein-packed power snack for millennials. Enter Misty Copeland, whose dynamic side hustles resonated with the very audience we aimed to reach.
To launch this completely new version of Monopoly we did something that had never been done before. We launched a board game like a video game on Twitch. Partnering with top gaming influencers, we held the first-ever major board game launch live on the platform, resulting in a sellout on GameStop’s online store during the stream.
As Starbucks reopened during COVID-19, we needed to highlight their App as the safest and easiest way to get their favorite drinks. We struck a balance between helpful and upbeat, landing on a “Welcome Back” message which helped anchor us in a warm confident familiarity. Our animation not only showcased the App’s seamless functionality but also evoked the exhilarating, hopeful spirit of emerging from lockdown and stepping into brighter days.
Jenga coming off the table was wild, but to make it epic and appeal to Jenga consumers in a new way we partnered with creator and extreme sports star Devin Supertramp. Together we brought Jenga Pass to the highest peaks in British Columbia, ditched the table for a mountain and got millions of views.
Resolute Forest Products attacked Greenpeace and, subsequently, the free speech rights of everyone. Our “Our Voices are Vital” campaign responded with a first of it's kind initiative, allowing supporters to literally donate their voices by calling a universal number and leaving messages of support. As “voice donations” amassed, they unlocked representations of free speech from renowned actors, artists and activists that helped supercharge a global outpouring of support.
Our campaign visuals, featuring the Boreal Forest and its reflection as vocal sound waves, perfectly symbolized the fight for both free speech and forest protection.
Stoli, the pioneer of premium vodka, deserved a campaign as unique as its legacy. We wove a tale around six friends, whose unforgettable night sparked three distinct, dynamic parties. The result? A vivid and eclectic campaign that perfectly captures the bold, distinctive spirit of Stoli.
Cutty Sark Prohibition wanted to strengthen its bond with bartenders, so we went beyond the usual swag. Partnering with Generic Surplus, we crafted a limited-edition Hi-Top sneaker blending bartender grit with contemporary street style. Durable, comfy, and featuring a non-slip sole, these kicks kept bartenders steady on any surface. Our Hi-Tops were sent out to influential bartenders and launched with a splash at a Cutty Sark Prohibition party in Chicago.
When you’ve got a sign with the power to turn any place into a super destination, why not go all in? Whether it's a super start breakfast, super speedy Wi-Fi, or super low rates, it’s already pretty super. But hey, can we make it even more superer? Challenge accepted!
In a world where a single Google search can lead to nightmarish retargeting blunders, we decided to expose the chaos of targeting gone haywire. Our campaign dramatically showcased the absurd and often cringe-worthy results of misguided ads, driving home the power of xAd’s precise location-based targeting.
Summer is the perfect time for beer and games, so we took things to the next level with the Undomesticated Games—a high-octane, Olympic-style tour that spanned five cities. Fans from all over came together to compete in outrageous challenges, vying for the ultimate prize of undomesticated glory. It was a season of epic showdowns and unforgettable moments, celebrating the wild spirit of summer with every thrilling event.
White Castle has always been a culinary trailblazer, crafting innovative flavors to delight every palate. So, we teamed up with the most discerning taste makers— chefs—and challenged them to create their own signature White Castle sliders. The result? A mouthwatering fusion of gourmet expertise and iconic sliders, where every bite showcases the extraordinary possibilities when culinary creativity meets classic comfort.
