Bradford Gilmore

Creative Director / Art Director

2016 NFL Draft "Dan's Finger"

As an official NFL Draft sponsor, we had fantastic access to NFL Films and the event itself, but getting close to players and personalities was off-limits. So, how does Dannon Oikos, a spoon-centric food, fit into the draft? By drafting the ultimate MVP of spoon-holding and paper football: the mighty finger.

Chi-town is now Draft Town! As a proud sponsor of the 2016 #NFLDraft, we support this year's unstoppable prospects. pic.twitter.com/FLcuLIWvMQ
— Oikos Greek Yogurt (@Oikos) April 28, 2016

This kid single-handedly dominated the events at Draft Town. (See what we did there?) pic.twitter.com/izRmw7rjZ2
— Oikos Greek Yogurt (@Oikos) April 30, 2016

Shout out to all the unstoppable Prospects who make the #NFLDraft such an epic weekend. pic.twitter.com/Oe4fgjG6ur
— Oikos Greek Yogurt (@Oikos) April 29, 2016

Dannon Oikos Crunch

We took a "scientific" approach to uncovering what makes Oikos Crunch so irresistibly delicious. By meticulously analyzing every element—we delved deep into the components that create its exceptional taste and texture. This detailed exploration revealed the precise formula behind Oikos Crunch’s delectable appeal, showcasing why it stands out in the crowded world of snacks.