We developed a dynamic anthem spot to showcase their latest offering: a revolutionary service that allows customers to enjoy anything on the menu, whenever they want it. Our goal was to communicate the essence of this innovative service, highlighting how it transforms the dining experience by providing unparalleled freedom and choice.
When this fun, bite-sized product launched with its equally playful name and packaging, it felt natural to present it using a stadium barker and showcase it in places where these portable treats would be best enjoyed, like sidewalks and boardwalks. We also created a series of social assets that continued to play into use cases.